Cookie and Similar Technologies Policy
The PDF available below was generated from this version.
Effective date: 22 May 2026
Last changed: 13 June 2026
Application: WordWildWest
Provider: BAD DUCK STUDIO, LDA
Contact: contact@badduckstudio.com
1. Introduction
This Policy explains how WordWildWest uses cookies, software development kits (SDKs), advertising identifiers, device identifiers, local storage, pixels, tags, SDK signals, consent strings and similar technologies ("Technologies").
WordWildWest is a mobile application and may not use browser cookies in the same way as a website. Even so, mobile SDKs and platform services may access or store information on the device, including PlayerPrefs, advertising identifiers, application instance identifiers, technical signals, consent preferences, gameplay cooldowns and notification preferences if those features are active.
2. Technologies used
- SDKs: third-party code for advertising, analytics, backend, authentication, purchases and platform services.
- Advertising identifiers: Android Advertising ID, Apple IDFA or similar identifiers, where available and permitted.
- Technical identifiers: used for operation, security, diagnostics, fraud or ads.
- Local storage: settings, progress, preferences, saved data and consent choices.
- Local notification technologies: local reminders and permission/status information used for gameplay reminders, such as lives or rewards.
- Analytics and performance: crashes, performance, usage and technical issues.
- Advertising: delivery, limitation, measurement and personalisation of ads.
- Security and fraud: detection of abuse, cheating, fraud, unauthorised access or invalid traffic.
3. Purposes of processing
3.1 Strictly necessary
Necessary for the operation of the application, requested features, security, essential settings, authentication, purchases, cloud saves, fraud prevention and service operation. These technologies are indispensable for providing the service expressly requested by the user and, under applicable law, normally do not require prior consent, but are described for transparency.
3.2 Preferences
Remember language, region, sound, game settings, accessibility, notification preferences and consent choices. These technologies depend on the user's prior consent when they are not strictly necessary for basic operation.
3.3 Analytics and diagnostics
Help diagnose crashes, improve performance, fix errors, test features and optimise the experience. When not strictly necessary, the user's consent will be requested before activation.
3.4 Advertising and measurement
The application displays interstitial and rewarded ads. Advertising technologies help display ads, limit frequency, measure performance, prevent fraud and generate aggregated reports.
3.5 Personalised advertising
May use identifiers, activity in the application, approximate location, device data or ad interactions to display more relevant ads. This activity is carried out only with the user's free, specific, informed and explicit consent.
4. Third-party providers and SDKs
The application may use Unity LevelPlay, Unity Ads, Google AdMob, PlayFab/Microsoft, Apple, Google Play Services, Google Play Games, Unity IAP, store payment systems, Unity Adaptive Performance packages for Android performance optimisation, Unity Analytics/diagnostics if active in the final project, Cloudflare Workers and Resend for email support. More details are available in the Partners and SDKs Notice.
5. Consent and control
When the law requires, we will request consent before non-essential Technologies, including personalised advertising, certain analytics, behavioural tracking, advertising measurement and SDK access/storage that is not strictly necessary.
The user may see options such as Accept all, Reject non-essential, Manage choices, or choose between personalised and non-personalised ads. The user may change or withdraw consent in the application settings, consent interface, device settings or other available mechanisms.
In the EU, EEA, United Kingdom and Switzerland, non-essential advertising, analytics and behavioural tracking SDKs do not start collecting data before valid user consent is obtained.
The user has full control over their choices and may select clear options to accept all, reject non-essential or manage choices through the application's initial consent panel, change or withdraw consent at any time in the application's internal settings, and manage preferences at operating system level.
6. Protection of minors
For children or users of unknown age, the application will automatically apply settings appropriate for minors, such as non-personalised ads and reduced tracking, when required by distribution platform rules or applicable law.
7. Effect of rejecting consent
If the user rejects or withdraws consent for non-essential Technologies, some features may be limited and the advertising shown will no longer be personalised. Strictly necessary Technologies may remain active to ensure the stability and security of the game.
8. Data retention
User preferences and consent status are stored locally on the device until changed, application data is cleared or the application is uninstalled. Technical diagnostic and crash data may be kept for a maximum period of 24 months. Advertising and consent control records are kept for the period strictly necessary for fraud prevention, security and proof of legal compliance, and are then deleted or anonymised.
9. Contact
For questions about this policy or to exercise your data protection rights, contact the service provider:
BAD DUCK STUDIO, LDA
Rua das Acacias, 40A, 3090-380 Figueira da Foz, Portugal
Company registration / VAT number: PT 518249891
Email: contact@badduckstudio.com
Right to complain: without prejudice to any other administrative or judicial remedy, the user has the right to lodge a complaint with the competent supervisory authority in Portugal if they believe that the processing of their Technologies violates the GDPR:
CNPD - Portuguese Data Protection Authority